VW/US Soccer Augmented Reality Car Wrap
Volkswagen wanted to celebrate their partnerships with some of the greatest players in US Soccer, and promote their new electric ID.4
The result was this car wrap and augmented reality activation that is traveling and engaging fans wherever the US Men's and Women's National Teams are playing.
We wrapped this ID.4 top to bottom with a mural of partnered players, as well as call-outs to great dates, moments and traditions in US Soccer. Then we brought our mural to life in three AR activations.
Gilt Edge Soccer Marketing
Wrap Design & Illustrations: Ian Mork
Animation for AR: Greg Walter
AR Activations: STN Digital and Groove Jones