AR_Var03_Shorter02
AR_Var03_Shorter02
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Wrap3-4
Wrap3-4
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Passengers
Passengers
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Hood
Hood
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VW/US Soccer Augmented Reality Car Wrap

Volkswagen wanted to celebrate their partnerships with some of the greatest players in US Soccer, and promote their new electric ID.4

The result was this car wrap and augmented reality activation that is traveling and engaging fans wherever the US Men's and Women's National Teams are playing. 

We wrapped this ID.4 top to bottom with a mural of partnered players, as well as call-outs to great dates, moments and traditions in US Soccer. Then we brought out mural to life in three AR activations. 

Client

Volkswagen​

Agency

Gilt Edge Soccer Marketing

Credits

Wrap Design & Illustrations: Ian Mork

Animation for AR: Greg Walter

AR Activations: STN Digital and Groove Jones