Pelotonia: Make it Rain
Riders in the Pelotonia Bike Tour take pride in their identity as a battle-hardened family, a group who have seen hardship and tragedy and have responded with grit, humor, and a take-no-prisoners attitude towards fighting the war on Cancer.
We took this idea to it's logical conclusion (Rap smackdown, of course) and produced this animation for their end-of-season live event and fundraising announcement ceremony.
Creative Director & Lyrics: Greg Walter
Visuals: Ian Mork
Animation: Greg Walter
Music: Nathaniel Johnstone