Riders in the Pelotonia Bike Tour take pride in their identity as a battle-hardened family, a group who have seen hardship and tragedy and have responded with grit, humor, and a take-no-prisoners attitude towards fighting the war on Cancer. 

We took this idea to it's logical conclusion (Rap smackdown, of course) and produced this animation for their end-of-season live event and fundraising announcement ceremony.

Client

Pelotonia

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Credits

Creative Director & Lyrics: Greg Walter

Visuals: Ian Mork

Animation: Greg Walter

Music: Nathaniel Johnstone