NFL Draft Intro Video 2024

We partnered with the NFL Network to make the opening video for the 2024 Draft in Detroit. The NFL video crew and Havoc Content did the footage edit. Our job was to make a series of retro 70s Motown animations introducing host Smokey Robinson and some of 2024’s top draft picks. We also added an analog electric vibe to the NFL’s footage with animated overlays that highlighted the city's Motown heritage.

NFLMotownThumbs_Fist

NFLMotownGIF_Statue3

NFLMotownGIFs_Marvin

NFLMotownThumb_Caleb

"Amazing work from start to finish from the talented 2Tall team as we collaborated on the 2024 NFL Draft Open! Tight timeframes, excellent creative and streamlined delivery from start to finish. 2Tall totally delivered on the expectations of final product. Their animation and design are perfectly in line with the original idea and concept but executed far better than expected. Can’t thank Greg, Lexi and team enough for a job very well done."

- Dallas Hitchcock, Head of Creative Content @NFL

NFLMotownThumbs_GetReady

NFLMotownThumbs_DianaRoss

Credits

This animation ran on broadcast on the NFL Network during the Draft as well as on all NFL Network social channels.

Client: NFL Network

Creative Director: Greg Walter

Visual Lead: Ian Mork

Producer: Lexi Morgan

Character Animation: Stefan Warren

Effects Animation: Ian Ballantyne, Zak Perry, Aidan Strickland

Lettering: Heather Shaw