NBA Playoffs: Knockout
In 2023 we created a new, more entertaining way of reporting game results for the NBA playoffs, and launched it on our social media platforms.
Through the course of the 2023 and 2024 playoffs, this series has scored over 200 million organic views on our Instagram and TikTok channels, and gained over 500k followers. This is all in just three months of content.
We also published sharable GIFs - which received over 150 million views in the first 30 days, and were used in over 1500 TikTok Duets, Instagram comments, and more.
With pre-built alternate-result animations, we were able to drop new animations the moment the final buzzer sounded, engaging our rapidly growing audience in real-time.
Credits
Creative Director: Greg Walter
Character Design: Ian Mork
Animation: Ian Mork, Greg Walter, Steven Rawley
Remix & Sound: Greg Walter, Nathan Johnstone
Producer: Lexi Morgan
