2Tall SportsBall
In 2021, we decided to create an classic-cartoon inspired animation summing up the NBA playoffs. We animated it, posted it, and it got over a million views. So in 2023, we decided to continue the project with the idea to post shorter, 6-8 second animations, right as the buzzer dropped, rather than a summary at the end. We created a new, more entertaining way of reporting game results for the NBA playoffs.
With pre-built alternate-result animations, we were able to drop new animations the moment the final buzzer sounded, engaging our rapidly growing audience in real-time.
Since 2023, this series has scored over 600 million organic views on our Instagram and TikTok channels, and we've gained over 1,000,000 followers across platforms.
We've also published sharable GIFs - which received over 150 million views in the first 30 days, and were used in over 1500 TikTok Duets, Instagram comments, and more. Since then, we've had countless fan accounts created, and billions of views on our GIFs.
Credits
Creative Director: Greg Walter
Character Design: Ian Mork
Animation: Ian Mork, Greg Walter, Steven Rawley, Thy Vo
Remix & Sound: Greg Walter, Nathan Johnstone
Producer: Lexi Morgan
