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NBA Playoffs: Knockout

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In 2023 we created a new, more entertaining way of reporting game results for the NBA playoffs, and launched it on our social media platforms. 

Through the course of the 2023 and 2024 playoffs, this series has scored over 200 million organic views on our Instagram and TikTok channels, and gained over 500k followers. This is all in just three months of content. 


We also published sharable GIFs - which received over 150 million views in the first 30 days, and were used in over 1500 TikTok Duets, Instagram comments, and more. 


With pre-built alternate-result animations, we were able to drop new animations the moment the final buzzer sounded, engaging our rapidly growing audience in real-time.


Creative Director: Greg Walter

Character Design: Ian Mork

Animation: Ian Mork, Greg Walter, Steven Rawley

Remix & Sound: Greg Walter, Nathan Johnstone

Producer: Lexi Morgan

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