NASCAR Shop Spot 2024

We worked with NASCAR on their annual Shop Spot. After partering on the 2023 NASCAR Shop Spot to highlight their 75th anniversary, we were excited to partner with them again to help show off the merch of some of their biggest names, and do it in a way that would appeal to a new generation of fans

Screen Shot 2024-05-09 at 2.49.35 PM

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Screen Shot 2024-05-09 at 2.48_edited

Credits

This animation ran on broadcast during NASCAR races during the 2024 season.

Client: NASCAR

Creative Director: Greg Walter
NASCAR Creative Director: Pat Stage

Visual Design + Illustration: Ian Mork, Dan Leydon, Chris Rathbone

Animation: Adam Schmisek

Producer: Lexi Morgan