Like a lot of our clients, Credible had never done an animated commercial before, or any kind of animated brand content. We created an animation style that integrated their bold color palette and clean geometric branding patterns.
In order to get the lifestyle vibe right, we put together character profiles for our main two characters, and made sure they fit with Credible's target audience and tribe.
The result is a breezy and bright animated advertising campaign that takes the edge off of a subject that people don't like to think about.
Creative Director: Greg Walter
Visuals: Ian Mork
Animation: Greg Walter and Alex Marek
Advertisement, Animated Commercial, Brand Storytelling