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Like a lot of our clients, Credible  had never done an animated commercial before, or any kind of animated brand content. We created an animation style that integrated their bold color palette and clean geometric branding patterns.


In order to get the lifestyle vibe right, we put together character profiles for our main two characters, and made sure they fit with Credible's target audience and tribe. 

The result is a breezy and bright animated advertising campaign that takes the edge off of a subject that people don't like to think about. 





Script: Credible

Creative Director: Greg Walter

Visuals: Ian Mork

Animation: Greg Walter and Alex Marek

Advertisement, Animated Commercial, Brand Storytelling

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