Cleveland Cavaliers
2023 Schedule Release Video

Schedule release videos are generally very clever, light, fun videos that play with nostalgic IP and social media trends.

The Cavs didn't want to do that. After a disappointing end to the playoffs despite so much promise, they didn't want anything cute and clever. They wanted something that delved deeper, hit a little harder, and showed the Cavs as the sleeping giant that they are. So we made this.