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Cavaliers Let Em Know

For the Cavs’ run up to their first projected playoffs in 5 years, we scripted and created a series of three animations that reframed the resurgent Cavs as an elite superhero team, and turned “The Eastern Conference” into a giant beast ransacking Cleveland.

We built their storyline around the credo written on the walls of the Cavs’ locker room: “Details” “Together” “Toughness” “Compete” and “One More”

These ran on the Rocket Mortgage Fieldhouse displays and on Cavs' Social Media

Episode I

Episode II

Episode III

Client

Cleveland Cavaliers

Seat Geek

Credits

Script/Creative Director: Greg Walter

Visual Design: Ian Mork

Animation: Stefan Warren, Ian Mork, Greg Walter