Cavaliers Let Em Know
For the Cavs’ run up to their first projected playoffs in 5 years, we scripted and created a series of three animations that reframed the resurgent Cavs as an elite superhero team, and turned “The Eastern Conference” into a giant beast ransacking Cleveland.
We built their storyline around the credo written on the walls of the Cavs’ locker room: “Details” “Together” “Toughness” “Compete” and “One More”
These ran on the Rocket Mortgage Fieldhouse displays and on Cavs' Social Media
Script/Creative Director: Greg Walter
Visual Design: Ian Mork
Animation: Stefan Warren, Ian Mork, Greg Walter